American National Survey by Cision and Don Bates

Written by Adam Pugsley & Lauren Dick

           Through extensive research my partner and I have concluded that journalists are now turning to citizen journalists’ recounts of events for sources. One of the supporting pieces of evidence is an American national survey that Cision published in 2010. Since this is a pivotal piece of information, we are going to share with you the details of how this survey was conducted, providing contextual details that determine its validity.

           This was a national survey conducted in the United States of America. The large target audience ensures a lack of geographical bias that might have been present in a locally conducted survey.

            The survey included open and close-ended questions. An open-ended question may include providing lines to produce a written response, while a close-ended question may be yes or no, true or false and/or multiple choice questions that leave out the option of “other”. This is important to know, because if they solely used close-ended questions, then this would introduce potential response bias that could cloud the authenticity of the results.  An example of a close-ended question that has response bias:

What do you think about dogs? (Circle one)

Hate           Indifferent           Love

           Since you were only given these three options, it limits the answers someone can provide. If an individual only likes dogs, but not enough to love them, then there is no option for this person. An example of an open question that holds little response bias would be:

            What do you think about dogs? (Circle one)           

            Hate           Indifferent           Love      Other: _____________

             Since you were given the original three options as well as a space to fill with your own words, you have more choice, and in result, a lower response bias.

           Furthermore, they sent their survey to 9,100 editors/journalists in the fall of 2009. It is comforting to know that they did not send this survey to the general public. By sending it only to professionals, they were able to gather their information from people with relevant work experience. The number of surveys distributed is also another validation of the information gathered. If they had only sent out the survey to thirty people, the results might have lacked variety. Earning a larger quantity of responses ensures differing perspectives will be addressed.

           Overall, they conducted a well thought-out survey, asking for further details about the validity of these sources, and how they authenticate them.


If you would like more information about this survey, please locate the link in the ‘Works Cited below!

 Works Cited

Bates, Don. "National Survey Find Majority of Journalists Now Depend on Social Media for Story Research | Cision." ision. 20 Jan. 2010. Web. 22 Nov. 2015.