(Image courtesy of pixabay: https://pixabay.com/en/ux-prototyping-design-webdesign-788002/)
Melissa Jones, Contributor
nother great way to get your business up to date and gain more traffic is to create a mobile app for your company. By developing an app you can 1. Earn money, 2. Reach a new set of customers, and 3. Showcase products and services. A mobile app by definition is a type of software application developed specifically for use on small wireless computing devices, such as smartphones and tablet rather than desktop or laptop computers. Mobile apps for small businesses and even local businesses has untapped potential within this marketing medium (mobile marketing). It is a task that can be achieved in 12 steps and will pay off greatly.
App’s work well for most small businesses, however they aren’t right for every business, therefore, like all things you must ask yourself this question, does an app make sense for your Business?
If you are unsure and need more information on determining the answer click here.
And if you’ve answered Yes, then lest get to it.
Step 1: Define your goal- form start to finish you must clearly define the purpose mission of your app.
Step 2: Start sketching- by creating visuals you conceptualize the main features and establish structure and layout for your app.
Step 3: Research-this research has four main purposes:
Find out if there are other apps doing the same things.
Find design ideas for your app.
Find the technical requirements for your app.
Find out how you can market and monetize your app.
Step 4: Create a wireframe and storyboard.
In this phase you are creating a clearer picture. Wireframing is the process of creating a prototype of your app. There are many prototype tools online. The most popular are: Balsamiq, Moqups , and HotGloo, which allows you insert graphics into place, and add functional buttons. The idea of a visual storyboard is to build a road map so you will understand the connection between each screen and how the user can navigate through your app.
Step 5: Define the Back End of Your App. Your wireframes and storyboard becomes the foundation of your back-end structure. This will be helpful for your developer.
Step 6: Test Your Prototype. Have friends, family, colleagues, and experts review your prototype and ask for honest feedback.
Step 7: Build the Back End of Your APP. You will need a developer to set up servers, databases, APIs, and storage solutions. Also, you should sign up for a developer accounts at the app marketplaces you are developing for.
Step 8: Design the App “Skins”. Skins are the individual screens needed for the app. Using the feedback form your testers it is now your developers/designers job to come up with high-resolution versions of your wireframes.
Step 9: Test Again. After the designer has completed the design skins you must test your app again using testers to ensure the functionality of your app. As well as get new feedback, check for glitches and that the app has the desired look and feel.
Step 10: Revise and Continue to Build. Using new feedback from your testers incorporate these ideas to polish up your app.
Step 11: Refine Each Detail. Install your app on a device to test its functionality in a live environment to ensure its productivity and completeness.
Step 12: Release Time.
Confirm with each app marketplace their policies regarding publishing a new app to guarantee that will be list and submitted correctly.
This task may seem overwhelming, but remember like anything new it takes time, enthusiasm, focus and attention to become successful at new things. Trust me it will be well worth it once you start to see your vision come to life.
Happy creating Entrepreneur!
Haselmayr, Melanie. “How To Build Your First Mobile App IN 12 Steps: Part 1”. Forbes Online Magazine. 30 Oct. 2013. Web. 5 Dec. 2015.
Haselmayr, Melanie. “How To Build Your First Mobile App IN 12 Steps: Part 2”. Forbes Online Magazine. 30 Oct. 2013. Web. 5 Dec. 2015.