Illuminated Blog Post 2
Written by: Ashley Baader
Euclid Analytics and Turnstyle Solutions have both taken measures to reassure the public’s fear concerning privacy.
Euclid is in fact part of a group that started the Mobile Location Analytics code of conduct (Datoo). This code of conduct would require retailers to have consent if they collect someone’s personal information (Datoo). It would also require companies to have a central opt-out site for consumers (Datoo). The Federal Trade Commission has applauded this initiative because it acknowledges the concerns of customers regarding tracking in retail environments and takes a step towards a self-regulatory code of conduct (Datoo). Euclid also gives their clients guidelines where they encourage them to post in-store notifications informing customers how they can opt-out of the cell phone tracking (Datoo).
On the other hand, Turnstyle is working with the Future of Privacy Forum (Dingman). This is a Washington D.C. based think-tank that wants all data-collecting businesses to be a part of a universal do not track opt-out (Dingman). This would allow people to opt-out once and tells companies that they don’t want their information collected into a database, even if they don’t know about every company that collects data (Dingman).
Datoo, Siraj. “How tracking customers in-store will soon be the norm”. The Guardian. The
Guardian,. 10 Jan. 2014. Web. 14 Oct 2015.
Dingman, Shane. “Why your Smartphone is telling this Toronto tech firm all about you”. The
Globe and Mail. The Globe and Mail., 14 Jan. 2014. Web. 14 Oct 2015.