Foodstagramming: An Introduction to Cyber-Sharing Your Meal

Everyday we face the decision of what we are going to eat, and at least three times a day we find ourselves searching for something new, something we did not have for breakfast, lunch and dinner the previous day. We ask ourselves what we are in the mood for, yet nothing off the top of our heads seems appetizing. We search the pantry, the fridge, and the pantry again, but nothing seems to catch our eye, and so we give up and take a trip to the nearest fast-food restaurant. If you are looking for a quick and interesting solution to this daily dilemma – it is now as easy as 1, 2, 3!

Step 1: Open up your Instagram app.

Step 2: Type “TorontoFoodies,” [subject to vary depending on the city you’re in], in the search engine.

Step 3: Start scrolling and allow your eyes to widen, your tummy to growl, and be sure check your screen for signs of drool!

Don’t believe me? Check out their page for yourself! I guarantee you will find anything and everything to eat on the streets of Toronto.


As I have quite often found, the necessity to search at all becomes irrelevant. More often than not, as I scroll through my daily “feed,” I will learn where a celebrity in L.A. recommends getting ice cream from, where a blogger in Tokyo found the best crab dish, or where my best friend went for brunch with her family this past weekend.

  image taken by me, from my own personal instagram account

Sharing our meals on social media sites has become a form of class representation: "Look at this very exquisite, somewhat expensive meal I enjoyed today, and to help you trail where this delicious dish came from, I’ll "pin" its location on Instagram's built-in map, and perhaps I'll even tag the restaurant!”

Please do not consider my sarcastic tone as someone who is above such methods of self-marketing, I too have shared a meal or two with my cyber-space world – above is a picture of a crêpe I orderedat Caffé Demetré, in which I captioned, “Have I died and gone to heaven?” It seems to me that there is something appealing about sharing a picture of something so very appeasing (to the tummy). 

By the looks of it, there is a a new fad circulating the cyber world – and it is not one of the Kardashians. Being a “foodie” on a social media site is attracting as much attention as any other celebrity. If you are someone who eats extravagant meals, daily, and happens to post pictures of them, people will want to see them.

In her article, “Instabranding: Shaping the Personalities of the Top Food Brands on Instagram,” Kate Ginsberg coins the term “Foodstagramming” to define this phenomenon. She talks about how the concept stems from the 1980 term “foodie,” which is used to describe individuals who simply have an obsession for food, but an obsession that stems from a deeper, more spiritual meaning. For them – food is art, and it has the ability to shape people’s identities. Instagram is acting as a platform for this art. ( Kate: 79).

Is this why we choose to share our meals with the cyber world; are we simply curating pieces for a digital museum of food art? Ginsberg also asks this question and goes on to list Broyle’s reasons as to why people photograph their food: each meal begins with the eyes; photos allow you to “share” your food with others; or the photos help to establish the user’s social media hierarchy (Kate: 79).

This last point is the most interesting to me. Food culture is definitely at its highest point right now, and so, this is why the bandwagon of “foodstagramming” is almost in need of new wheels. On its journey, it is changing today’s culture and social experiences, and joining it is the attention of major media magazines, blogs and billboards.

Below is a list of websites that recommend Instagram’s top foodies:

Works Cited

Bon Appétit. "10 Awesome Food-Themed Instagram Accounts You Need to Follow Immediately." Bon Appétit. N.p., 26 May 2015. Web. 19 Nov. 2015.

Ginsberg, K. *Instabranding: Shaping the Personalities of the Top Food Brands on Instagram. The Elon Journal of Undergraduate Research in Communications*, 6.1,78-91. Spring 2015. 3 October 2015. Web.

Kruvant, Mackenzie. "18 Instagram Accounts You Should Follow In 2015 If You Love Food." BuzzFeed. N.p., 16 Dec.2014. Web. 19 Nov. 2015.

Lopez, Veronica. "15 Food Instagram Accounts You Need to Follow Immediately." Cosmopolitan. N.p., 05 Aug. 2015. Web. 19 Nov. 2015.

"Toronto Foodies (@torontofoodies) • Instagram Photos and Videos." *Toronto Foodies (@torontofoodies) • Instagram Photos and Videos*. N.p., n.d. Web. 20 Nov. 2015.