Understanding Audience

A major obstacle which requires immediate attention is the full understanding of a particular audience.While understanding that an academic paper is tailored specifically to students and scholars, or that a science fiction novel is tailored towards a singular demographic of readers, one must also realize that their podcast is written and recorded for a very precise listener. The difference in wording – a personal choice in diction – can determine the amount of listeners, and their opinion on the episode. By using language chosen specifically for your audience, a podcast will acquire more listeners, and be better received by the general populous. But how can you determine who your audience is?

Firstly, it is important to understand your topic. Before even beginning to write a script the author should have a complete knowledge of their area of study, and those people who are associated with this area. For example, if your paper is on the use of ICTs within Africa,contributing to the growing success of the underdeveloped region, then you understand that this topic is academic. The majority of sources used will be scholarly. It is then understood that the topic applies to a scholarly audience. Or, if your topic is on an app – the use of Tinder in society, for example – then you understand that your target demographic is teenagers. This will allow the writer to use a very different set of diction depending on the subject.

A difficult part about creating the podcast is understanding which diction choice to use.Understanding how to fully recognize and identify with your audience. A way I’ve found to overcome this obstacle is to create multiple versions of your script.Then read them both aloud. Which script relates more to you? Which holds your attention? Does one sound awkward when contrasted with the topic? All these ideas, as well as the nature of your audience determine how a podcast should be written. In order to release a successful episode, one must fully understand their audience, and from there, allow the audience’s preference to tailor their episode to perfection.